MSN Canada has launched a website that follows and personalizes the 2010 Olympic Torch Relay through user-generated content (UGC). Partnering with Canada’s Broadcast Media Consortium fans will now be able to take part in the cross country event.

Produced by Infusion, Digiflare and Filemobile the 2010 Olympics Torch Relay website allows participants to upload their very own torch story in three easy steps. Fans can create a torch relay contributor account through the event campaign website or login through Facebook Connect. Participants must chose their home province and city or the community closest to them and upload a comment, photo or video story and then submit it. (more…)

Microsoft’s search engine Bing, advertised as a decision engine that finds and organizes the answers you need to make faster more informed decisions, is launching a video jingle contest. The Bing Jingle contest will make use of its new YouTube channel in hopes of finding the perfect user-generated “Bingle” from within the social network community. (more…)

The newly launched Bing search engine wasted no time in entering into the user-generated content (UGC) contest foray for user attention and retention. Bing is the latest incarnation of Microsoft that in the past has produced the search engines MSN and Windows Live. One purely aesthetic yet defining aspect of the Bing user interface is the constantly changing background image; it will be this image that is at the heart of the contest. (more…)

Hunch.com helps users search for answers - but it’s not a search engine. Having spent the last year in development, Hunch aims to supply participants with user-generated advice on lifestyle and consumer.

The detailed profiles of each participant, generated from a list of hundreds of questions, will provide Hunch with in-depth demographic profiles that it hopes will, “provide a kind of shortcut through human expert systems,” says Hunch founder Caterina Fake. (more…)