DKNY, one of the hottest fashion labels in New York is partnering with Brickfish, the social media solution for a user-generated content (UGC) contest that will have participants acting as their own directors in a promotion for DKNYMEN, the new men’s fragrance. (more…)

Promoting its free automatic online backup, Qwest has introduced a clever new user-generated content (UGC) contest Crash Happens, in collaboration with Brickfish, the social media solution.

If you have ever lost important files because your computer crashed (as mine did only weeks ago - tear), you will understand how crucial backing up your work has become. The Internet is moving at faster speeds, technology advances daily and it is almost impossible to keep up-to-date. With Qwest’s backup solution you can protect irreplaceable photos, music and documents. (more…)

The latest contest out of Brickfish is Got2b’s Hot Hollywood Hair-Do Rescue which has entrants uploading before and after shots of looks that are rarely seen outside your home.

Beginning August 17, got2b launched the new user-generated content (UGC) contest. The campaign is promoting the got2b line of hair-care products that the company requires participants showcase in their entries. (more…)

Brickfish, the social media solution, is becoming well known for powering social media contests that partner with styling or beauty products - and the Tools for Celebrity Style is no different.

Remington, the leader in styling tools has just announced a new campaign that includes a photo entry user-generated content (UGC) contest. Entrants are required to submit a photo of their favourite celebrity hair moments. Participants will then be asked to select their favourite Remington styling tools and which celebrities have inspired their own hair-dos.

In another common theme, Remington’s director brand marketing of woman’s personal care, Christine Kuske-Riese, is emphasizing how their product makes celebrity style attainable for everyone. “By leveraging social media in our Tools for Celebrity Style campaign, we will be able to familiarize our consumers with our styling tools. We look forward to receiving exciting celebrity-like hairstyles that can be achieved using the innovative Remington products,” said Kuske-Riese.

Brickfish campaigns are a sure fire way to have people enter your UGC contest. Not only due to their familiarity and ease, but simply the tie in with Brickfish offers credibility, especially in the beauty product industry. Brickfish has certainly developed itself as the leading agency in this niche market.

The grand prize winner, selected from the top 250 highest scoring entries, will win a celebrity weekend for two in Hollywood. The package will include a hair styling session by celebrity stylist Richard Marin, whose clientele includes Megan Fox, Denise Richards and Cindy Crawford. The winner will also receive a $500 American Express gift card and a collection of hair products from Remington.

In a unique, and perhaps more interesting twist, the grand prize winner will also have the opportunity to guest blog on the StyleWithRemington.com website.

Cleatskins, an innovative footwear cover to protect cleats and save athletes time is launching a user-generated content (UGC) campaign to find out the person in your life Who’s Got You Covered.

Cleatskins was created and designed to meet the needs of today’s sports-minded families active in a variety of sports. Launched in 2008, Cleatskins were developed by Rick Kay, a former college athlete and father of three and his wife, Marianne. (more…)

Social media marketing group Brickfish’s latest contest is not for a client or a brand but strictly an exercise in self promotion. The contest is called 4 Elements and was created to award scholarship money to students with creative tendencies and generate a little interest in the company behind the campaigns.

The 4 Elements contest asks people to upload creative interpretations of the four elements: earth, air, water
and fire. Brickfish is accepting a wider range of entries than it has in the past for client’s campaigns. This contest is welcoming photography, drawings, illustrations, paintings, digital art and even sculptures – all submitted using a photograph of the art of course. (more…)

The latest company to enlist the help of social media marketing group Brickfish is women’s beauty product company Purple Lab. The company that specializes in lip gloss is hosting a contest titled Kiss and Tell Your Huge Lips Skinny Hips I.D. The contest asks women to upload their most chic pictures and then explain what shade of lip gloss resonates most with them. (more…)

TRESemme is the latest company to enlist Brickfish to help make its user-generated content (UGC) campaign a success. The company has aimed its Strut Your Style contest at young, tech-savvy girls who want affordable, high quality professional hair care products, by asking them to submit photos of themselves with “catwalk ready” hair.

This campaign fits very nicely in to the larger campaign called Style Seeker, which incorporates other advertising mediums such as product placements - The Fashion Show airing in Canada on Bravo - and a variety of social networks. The profile pages and the TRESemme website give visitors up to the minute fashion news, celebrity gossip and tips from top stylists around the world. (more…)

Microsoft has just launched a user-generated content (UGC) contest to beef up its promotional campaign for Internet Explorer 8 with Create Your Own PSA. The contest, which comes after some criticism of their initial drive, is looking for funny PSA announcements showcasing what the new browser can do better. (more…)

Ouidad is the latest company to use Brickfish to help them develop an online user-generated content (UGC) based campaign. If you’re familiar with past campaigns by Brickfish this campaign will have very few surprises.

The client, Ouidad, is known for creating specialized products for women who struggle with naturally curly
hair or women who have naturally straight hair and want curls. The contest is called If These Curls Could
Talk! and asks users to submit a photo of them in all their curly glory and write in a speech bubble what there curls would say if they could talk. Also, entrants are asked to list the products they used in order to obtain or tame their do. (more…)