KLAS-TV, an affiliate of CBS announced yesterday that they would be launching the latest implementation of DataSphere Technologies’ LocalNet services in a network of hyperlocal neighbourhood websites in the Las Vegas market. (more…)

Yesterday the Indianapolis Colts hosted the New Orleans Saints in the XLIV Super Bowl. Millions of fans around the country have been waiting to see the athletes, the plays and the entertainment, including the much anticipated 2010 Super Bowl ads. What fans won’t see this year is a banned GoDaddy.com commercial that has spurred controversy and a video contest called Think You Can Make a Better Go Daddy Commercial? (more…)

Pepsi, one of the biggest advertisers of the Super Bowl on CBS will be pulling out ending its 23 year run and one of the rare opportunities that brands have to reach such a wide audience. In its place the soft drink maker will be focusing its efforts on a large-scale social media movement. (more…)

A new company called Broadcast Interactive Media played a major roll in broadcasting user-generated content (UGC) from the floods in North Dakota and Minnesota over the last couple weeks.

The platform called YouNews was employed by the NBC and CBS affiliates in North Dakota and western Minnesota. YouNews allows news broadcasters to show and accept new flood related UGC on their websites. All content submitted is fed back to Broadcast Interactive Media where it is monitored and compiled by region. It is then sent back to the local stations either as montages or as the original videos. This content can then be found on the stations website or on stations television broadcasts. This process has allowed networks in more than 60 markets to take advantage of UGC. (more…)

Legally speaking, user-generated content can be a liability for blog and website owners.

Although the laws covering user-generated content are as sparse as leaves on a tree in the middle of a Canadian winter, leading commercial copyright owners and services providing user-uploaded and user-generated audio and video content  have collaborated to establish principles that protect the rights of copyright owners. (more…)