Campbell’s Chunky soup has just launched a new online community with a user-generated content (UGC) contest looking for Canada’s Most Valuable Coach. As the official nutrition partner of the Coaching Association of Canada, the company wants to honour and recognize deserving coaches who work hard for their teams.

Coach nominations can be uploaded to the contest web page from now until January 6, 2010, with a limit of one nomination per coach. All coaches will be evaluated in three main categories including, personal values, social values and work values. (more…)