So many brands are jumping to crowd source promotional videos, advertisements, viral videos and more. While relinquishing control to consumers to create a 30 second clip can be risky, it takes a whole new kind of bravery to hand it over for an entire movie, as Honda did with Live Every Litre.

The Live Every Litre campaign was developed to promote the company’s new CR-Z hybrid car. The company states that instead of pummeling consumers with the usual messages of fuel economy and technology innovation, they wanted their consumers to trust the company and get on with the “business of enjoying the CR-Z.” (more…)

The Financial Times is well aware of the fact that people are beginning to turn away from print media and move toward the Internet as the source for all of their news. What they need help with is how to have one without sacrificing the other.

FT.com has partnered with Idea Bounty, a social platform for crowd sourcing creative ideas where clients can post briefs and creatives have the chance to win the bounty.

The Financial Times is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. The newspaper is available in over 100 countries and has a daily circulation of 390,203 and a readership of 1.9 million people worldwide. FT.com has over 2 million registered users and over 140,000 digital subscribers. (more…)

Snickers is making use of Poptent, a vibrant community  of filmmakers looking to get connected and paid for their talent. The candy bar brand has posted an assignment summary open to an online pool of creatives in order to crowd source a new video advertisement. (more…)