Philips brand played out a publicity stunt with the help of Nico Rosberg, a driver for Formula 1’s AT&T Williams team that had Brazilian racecar fans scouring social networks for a chance to participate in a virtual race to find a lucky racing helmet. (more…)

Last week Mashable reported a tweet from ESPN’s NBA analyst Ric Bucher, that stated the sports network would be “prohibiting tweeting info unless it serves ESPN.” Although the decision was almost immediately commented on by an ESPN publicist, it brings up the question of how much control employers can and should put on their employee’s presence online. (more…)

Glaceau Vitamin Water has launched not one, but two separate social media campaigns in an attempt to position the brand along side some of the top athletes in the NBA. The first campaign is a pretty standard promotion that simply uses a Facebook profile page while the second is a little more interactive and encourages input from consumers to develop user-generated content (UGC). (more…)