Toyota’s new Auto-Biography campaign is having great success in drawing attention to the personal side of owning a car and adding value to their name after a rocky year of recalls, through customer sentiment and the easy sharing of social media.

The car maker says the campaign is intended to highlight the fun and excitement of owning a car, and the familial attachment to its Camry and Corolla models in particular. (more…)

The Coca Cola Company has launched a worldwide social media experiment this month developing a database of faces to allow fans to find their double. The Facebook application called the Facial Profiler is a fun tie in to Coke Zero’s original taste with none of the calories. (more…)

The latest contest out of Brickfish is Got2b’s Hot Hollywood Hair-Do Rescue which has entrants uploading before and after shots of looks that are rarely seen outside your home.

Beginning August 17, got2b launched the new user-generated content (UGC) contest. The campaign is promoting the got2b line of hair-care products that the company requires participants showcase in their entries. (more…)