For the second year in a row, Kraft Foods and TSN’s SportsCentre have teamed up to give away money for community face lifts in the social media campaign and contest, Kraft Celebration Tour Competition.

Using the Filemobile media community application, the leaders in rich social media applications will host the contest. This year’s platform will include a new added feature in Facebook Connect, which will allow the audience to register or login in one easy click. Participants will now also be able to broadcast their activities over their personal social channels with the built-in viral marketing platform. (more…)

This past week CNN launched site-wide integration of Facebook Connect and social plugins across CNN.com and CNNMoney.com to enable its online audience to recommend, share and comment on articles, videos, blogs and iReports.

CNN.com is among the world leaders in online news and information delivery and is rated the number one destination for online and wireless news according to Nielsen. CNN.com is unparalleled on the Web and is the recent recipient of several awards including the 2009 Edward R. Murrow award for best website. (more…)

Whether you are running a contest, an online audition or a community assignment, attracting UGC submissions can be a challenge. Here are some tips that you can apply to your campaign to draw more content from your website visitors. (more…)

Guinness, the Diageo-owned stout has entered into a partnership with Google Earth to offer its U.K. customers a personalized virtual reality experience which allows them to create their own worlds and share them with friends online. (more…)

MSN Canada has launched a website that follows and personalizes the 2010 Olympic Torch Relay through user-generated content (UGC). Partnering with Canada’s Broadcast Media Consortium fans will now be able to take part in the cross country event.

Produced by Infusion, Digiflare and Filemobile the 2010 Olympics Torch Relay website allows participants to upload their very own torch story in three easy steps. Fans can create a torch relay contributor account through the event campaign website or login through Facebook Connect. Participants must chose their home province and city or the community closest to them and upload a comment, photo or video story and then submit it. (more…)

In a first-time effort to develop an interactive user-friendly live event of the famous talk show host and humanitarian Oprah Winfrey is joining forces with CNN.com and Facebook to present an Oprah’s Book Club interactive web event.

The special event, which is set to take place on Monday, November 9, 2009 at 9pm ET/6pm PT, will be streamed live and simultaneously from CNN.com’s video player on both Oprah.com and CNN.com and will make use of Facebook Connect to allow participants to interact while viewing the webcast. (more…)

Campbell’s Chunky soup has just launched a new online community with a user-generated content (UGC) contest looking for Canada’s Most Valuable Coach. As the official nutrition partner of the Coaching Association of Canada, the company wants to honour and recognize deserving coaches who work hard for their teams.

Coach nominations can be uploaded to the contest web page from now until January 6, 2010, with a limit of one nomination per coach. All coaches will be evaluated in three main categories including, personal values, social values and work values. (more…)

Social media is making its way into more and more live events. Last night saw the use of live video streaming using Facebook Connect and a Twitter correspondent for the 2009 MTV Video Music Awards in New York City.

Visitors to the site were able to comment on a live video stream through personal Facebook pages. Not only could you make your own commentary, but visitors were able to see what others were saying throughout the broadcast. (more…)

Facebook has tuned into the need for the news industry to make changes and advancements as far as user integration and socially accessible sites. In an unlikely partnership, Facebook Connect has matched itself with Liberal news outlet, The Huffington Post for HuffPost Social News. (more…)

NBC took a bit of criticism earlier this week when it launched its new series Community on Facebook rather than its own site, NBC.com or Hulu, a video streaming site that it also happens to be a founding partner of; however it seems that NBC had bigger ideas when it came to the social networking site. (more…)