Snickers is giving its man-fuel candy bar the starring role in a user-generated content (UGC) contest and challenging fans from around the globe to come up with a fantastic story that is ready for production.

The Filmaka’s Snickers Challenge is not looking for a commercial, however it is looking for original, authentic and entertaining Snickers brand content which audiences will engage with, enjoy and pass along to their friends and family. (more…)

The online film community, Filmaka, is where DirectTV is looking to mine its next creative advertising strategy.

The contest asks members of Filmaka to create an idea for the campaign. The online community holds monthly contests where filmmakers can win money and funding. The website also provides a platform for other companies to host contests and lets users share their creations. (more…)