When Apple announced that it would not be adopting Adobe Flash into any of its products - ever, companies everywhere had to make a choice to have a website that worked with flash, HTML5 or both.

Both Google, and more recently Yahoo released HTML5-optimized versions of their sites. ICUC Moderation Services went for both, because we want our clients to be able to access us from anywhere, but what should other companies keep in mind when optimizing for mobile?

Eighty per cent of businesses across a range of industries said they plan to or already have developed mobile websites in the next year, according to a new survey by Adobe Systems. (more…)

The U.S. Food and Drug Administration (FDA) has given big pharma companies a little more insight into what they can and cannot do in the social media sphere with a new violation warning to Novartis Pharmaceuticals late last month. (more…)

Google’s year-long project Wave has come to an end this week, as the massive technology company decided to pull the plug on the social collaboration tool as a result of limited interest and lack of traction with consumers.

Wave was intended as a messaging program which would be a near-replacement for email. It’s real-time communicates platform combined elements of instant messaging, email and collaboration software, however with so many bells and whistles consumers find the product confusing. (more…)

Director Ridley Scott and LG are sponsoring a global user-generated content (UGC) project documenting the lives of 6.7 billion people on earth in a new Google YouTube undertaking called Life in a Day.

The project was launched in early July 2010 and has received 80,000 video submissions from roughly 197 different countries. While the entry period has come to a close the project is really just beginning as it enters the editing stage. (more…)

Marketing professionals should be able to make a case for why social networks such as Twitter and Facebook can add invaluable assets and leverage to a brand, whether it’s customer care, data collection or reach. What might be a toss up is which serves you better. (more…)

This article was written by Colin Whitney, Creative Director at Mars Hill Group and BCG Communications.

The question is: Are you a part of the conversation?

Whether you like it or not, your brand is already interactive. Your brand may not be socialized, technically advanced or even accessible. But it is interactive.

How can this be? Well by definition a brand is what happens when enough people think and feel the same thing about a product, service, or organization.

Brands have always been interactive in the sense that people have always been a part of defining them. (more…)

Google’s Street View is getting even more user-generated content friendly as it will now allow people’s home photos to overlay with its own to give participants and viewers a new way to experience places near and far.

User photos were first introduced to Google’s Street View over a year ago, which allowed you to view popular photos of major landmarks around the world, such as the Eiffel Tower or the Notre Dame cathedral, which had been contributed by the everyday user. (more…)

Search engines such as Google are making a regular appearance in a person’s everyday use of the Internet and are exactly the reason more brands need to solicit ideas and employ listening services. More and more participants are making use of the informational gatekeeper including a few troubling terms which has the search giant making some changes. (more…)

Google has partnered with Livehindustan.com for a user-generated content (UGC) contest to increase content in Hindi on the Web. The ‘Hai Baaton Main Dum?‘ contest, which translated into English means ‘Do words have weight?’, began on December 7, 2009. (more…)

Facebook has just made it easier for its over 350 million users to limit and protect who sees their comments, videos, photographs and other personal information by introducing more options for privacy settings this past Wednesday. (more…)