Neal’s Yard Remedies and its UGC PR disaster
Friday, May 29th, 2009
CORRECTION: The following is a correction of the snoo.ws article “Neal’s Yard Remedies and its UGC PR disaster.” The original story surrounding the removal of a homeopathic malaria remedy was reported by the Medicines and Healthcare products Regulatory Agency (MHRA) in May of 2008. As well, the Guardian site does state in their article, that the company, Neal’s Yard Remedies, was made aware of the online discussion, and that they chose not to respond to the comments. The original image that was posted with this article was not attributed to the photographer, and has since been resolved.
A UK homeopathic remedy retail outlet is this week’s cautionary tale of the negative impact user-generated content (UGC) can have on a brand that does not monitor its online image. (more…)

