Posts Tagged ‘Guardian’

Neal’s Yard Remedies and its UGC PR disaster

Friday, May 29th, 2009

CORRECTION: The following is a correction of the snoo.ws article “Neal’s Yard Remedies and its UGC PR disaster.” The original story surrounding the removal of a homeopathic malaria remedy was reported by the Medicines and Healthcare products Regulatory Agency (MHRA) in May of 2008. As well, the Guardian site does state in their article, that the company, Neal’s Yard Remedies, was made aware of the online discussion, and that they chose not to respond to the comments. The original image that was posted with this article was not attributed to the photographer, and has since been resolved.

A UK homeopathic remedy retail outlet is this week’s cautionary tale of the negative impact user-generated content (UGC) can have on a brand that does not monitor its online image. (more…)

Could UGC be saving newspapers?

Friday, October 31st, 2008

There has been much gnashing of teeth among journalists and publishers that the end is nigh for newspapers. Frequent targets of blame for the decline in newspaper readership are user-generated content, citizen journalists and the explosion of the blogosphere.

But if you look at recent stats showing the growth in popularity of newspapers’ online properties, it seems that UGC may be helping to save the ink-stained members of the fourth estate. Online newspapers are attracting more readers than ever. I don’t think it’s coincidental that this popularity has come since many papers have embraced both the Internet’s immediacy (real time news is the thing) and its ability to foster debate and discussion with readers. It’s also come since major papers such as the New York Times have taken the locks off their content making most or all of it free online. (more…)