The award-winning premiere spirit from New Zealand, 42BELOW Vodka is launching its brand into the US market with a 42 second viral video that it is leaving up to its fans to create through the Poptent community.

42BELOW Vodka was created by Geoff Ross, a former executive for Saatchi & Saatchi who was inspired after seeing an ad for an American vodka while on a long-haul flight from L.A. to Wellington, New Zealand. Distilled out of his basement, Ross sold his first bottle from the trunk of his car in 1998. (more…)