Mashable, the social media news blog covering cool new websites and social networks has launched its 3rd annual Open Web Awards: Social Media Edition where some of the most followed, famous or entertaining leaders and companies in the social media space can get recognized for their hard work and innovative thinking. (more…)

With Facebook’s relaunch of its fan pages back in March of this year, and its even more recent launch of personalized URLs, the social networking site is becoming a more aggressive competitor in the area of brand fan pages. More functionality and a massive database of existing participants; brands are actively engaging consumers online. (more…)

Social networking sites have opened people up to a whole new kind of socializing online. We can share photos and videos, write comments or reviews and generally communicate in real-time with friends or acquaintances. More recently, it has opened the average person up to more instant communication with companies and brands, which has led to the razing of some privacy walls in favour of a more open concept advertising free-for-all. (more…)