The Allan Gray Orbis Foundation has launched a creative brief, Find Us The Minds That Will Shape The Future, with the help of IdeaBounty.com, a platform for crowdsourcing creative ideas to develop a complete and targeted communications campaign that works to make people aware of the fellowship program and increase the number of applicants. (more…)

Peperami, the snack meat brand owned by Unilever is taking a step away from the traditional form of advertising and harnessing the creativity of user-generated content (UGC) to find its next big idea.

Lowe Worldwide, an international creative advertising agency headquartered in London has handled Peperami’s account for the past 15 years and created the brands iconic Peperami Animal character in 1993.

Instead the brand will now be using a site called Ideabounty.com, an online creative community to post a creative brief describing what type of advertisement they are hoping for and anything that would like to maintain about their current positioning. For example the brand is interested in continuing to use its animal character as it is highly recognizable to consumers.

The brief is slated to be published on Ideabounty.com this coming Friday, whereupon interested participants will be invited to submit ideas for the next press and television ad campaigns. The winner of that contest will receive $10,000 for their idea. (more…)