MSN Canada has launched a website that follows and personalizes the 2010 Olympic Torch Relay through user-generated content (UGC). Partnering with Canada’s Broadcast Media Consortium fans will now be able to take part in the cross country event.

Produced by Infusion, Digiflare and Filemobile the 2010 Olympics Torch Relay website allows participants to upload their very own torch story in three easy steps. Fans can create a torch relay contributor account through the event campaign website or login through Facebook Connect. Participants must chose their home province and city or the community closest to them and upload a comment, photo or video story and then submit it. (more…)