PepsiCo has pulled the plug on an iPhone application that it launched earlier this month for its AMP Energy brand after a week of criticism on various social media sites from fans that say the marketing effort was sexist.

Social media is not only a powerful tool for marketers but in its truest form it is a tool for the people. Fans spoke their minds about the Amp Up Before You Score application through well-known networking sites such as Facebook and Twitter. (more…)

Taco Bell has narrowed its long list of possible new digital agencies to one. The fast-food chain will be partnering with R/GA in an attempt to connect with more of its young consumers online and through social media. (more…)