The Vancouver-based advertising agency Noise Digital has launched a new digital campaign aimed at engaging young Canadians to share in the Tic Tac Small Fun Revolution for Ferrero Canada, by uploading user-generated content (UGC) that features the small breath fresheners or their boxes.

The cross-country search is looking for Tic Tac brand ambassadors through multiple channels including a microsite, www.tictacsmallfun.ca, a branded YouTube channel, a Facebook fan page, Twitter, display advertising and two iPhone applications. (more…)

PepsiCo has pulled the plug on an iPhone application that it launched earlier this month for its AMP Energy brand after a week of criticism on various social media sites from fans that say the marketing effort was sexist.

Social media is not only a powerful tool for marketers but in its truest form it is a tool for the people. Fans spoke their minds about the Amp Up Before You Score application through well-known networking sites such as Facebook and Twitter. (more…)