Fuse, the national music television network and a division of Madison Square Garden, L.P. is offering journalists the opportunity to cover the John Mayer concert at New York’s Beacon Theatre as the Fuse Video Reporter. (more…)

Denim fashion leader JOE’s Jeans has teamed with FameCast, a digital entertainment innovator to create an online model search for the next JOE’s models to appear in the company’s new international advertising campaign.

The online contest is a blend of user-generated content, social media and FameCast’s Buzz Factor technology that delivers a customized marketing campaign that engages users and promotes brands.

FameCast first established itself as an online music talent centre and had great success with competitions such as Guitar Center On-Stage with Motley Crue and John Mayer’s Mayercraft. Building on that foundation, FameCast has expanded into other industry segments and prides itself on its ability to drive cost effective and comprehensive marketing campaigns that uphold brand standards. (more…)