Restaurant traffic has dropped 2.6 per cent in the Spring quarter compared to last year - its steepest decline since 1981. More people are eating at home and with barbecue season upon us, people have a tendency to stay outside near their own grills. In an effort to increase brand awareness and bring people back indoors for burgers, Johnny Rockets is tying in with the movie Fame for a new integrated marketing campaign.

Partnering with MGM and Lakeside Entertainment to promote the September 25 release of the remake of the Oscar winning movie, the restaurant chain will begin a blitz starting tomorrow to promote the Fame National Talent Search. (more…)