Coca Cola Company is tying a recent social media charity promotion to the beverage giants upcoming Super Bowl ads. The program will be a first of its kind and an experiment in capitalizing on major TV events.

Earlier this week during a press event at the Dunlevy Milbank Boys & Girls Club in Harlem, Coca Cola announced plans to donate up to $500,000 to the Boys and Girls Club of America with half of the money coming through a Facebook application. (more…)

Coca-Cola has sent out an exclusive global casting call via the social networking site Facebook for fans to have a chance to star in the upcoming commercial called the Sounds of Coca-Cola.

The premise of the commercial, which is a part of the soft drink company’s Open Happiness campaign is that while we may speak many different languages around the world, we all understand the universal language of Coca-Cola. Everyone can relate to the noises one makes after a refreshing first sip of a cold Coke. (more…)