Memelabs, a subsidiary of Invoke Media is the brains behind the Movember fundraising campaign that helps to raise money and bring awareness toward finding a cure for prostate and testicular cancer.

Based out of Vancouver, Memelabs has already created dozens of interactive campaigns online and this month marks its first step into what it hopes will be a regular public service contribution to help charitable organizations with the many marketing opportunities that user-generated content (UGC) video contesting offers. (more…)

We generally see brands and big name corporations taking advantage of social media as a part of marketing strategies or charitable efforts, but who’s to say that the everyday user can’t as well?

That is exactly what Drew Olanoff began earlier this week to try and raise money for the LIVESTRONG Foundation, a charitable organization that raises support to spread awareness and fund research for the fight against cancer. The professional road racing cyclist Lance Armstrong is one of the charities biggest supports through not only his inspiration as a strategic advisor but an ongoing content contributor to LIVESTRONG.com. (more…)

With Facebook’s relaunch of its fan pages back in March of this year, and its even more recent launch of personalized URLs, the social networking site is becoming a more aggressive competitor in the area of brand fan pages. More functionality and a massive database of existing participants; brands are actively engaging consumers online. (more…)

Cancer survivor, uber twitterer and (oh yeah) world’s best cyclist ever, Lance Armstrong keeps pushing his charitable foundation Livestrong in the direction of social media and user-generated content. Last fall, the foundation urged people to share their personal stories of living with cancer. Now, the foundation is collecting short video clips of people cursing at cancer. (more…)

Lance Armstrong’s Livestrong challenge is beginning to draw personal stories of how people overcame major challenges. Check this one out. It profiles Mor’s cancer walk.

Celebrated cyclist and cancer survivor Lance Armstrong is launching a new website – www.livestrong.com – with an appeal to the public to share their stories on how they’ve changed their own lives or the lives of others. In a YouTube video, Lance says he’s “looking for you to inspire us.”

Video entries must be posted as responses to Lance’s video, be under two minutes and be received by September 8. All the entries will be judged by the team at Livestrong and the top 12 will be posted on both Livestrong and YouTube. The winner will be chosen by the public through an online vote and will receive a Trek bike autographed by Lance. This contest is part of YouTube’s Guru Challenge Series.