Last week world-renowned shoe guru Jimmy Choo launched a Foursquare inspired scavenger hunt that has fans chasing a pair of trainers all around London to win a pair of shoes.

The real-time treasure hunt can be followed on Foursquare and receive updates on Twitter while the Jimmy Choo representative makes her way around trendy spots such as Lounge Lover, The Hummingbird Bakery and the members only Mortons. (more…)

Nokia and Talenthouse are partnering to plan an exclusive live performance by pop star Rihanna, in London that will see would be filmmakers and music fans acting as film crew to the special event. (more…)

Theblogpaper, a UK news community which allows anyone to publish written and visual work online and in print, published their first print issue yesterday thanks to the aggregation of user-generated content (UGC) submitted by its community of citizen journalists. (more…)

The BBC opened an interesting forum last week that allowed London commuters affected by the recent 48 hour tube strike to voice their opinions on the topic. An interactive map allowed those participating to tag their location and submit a brief comment, picture or video explaining or showing how the strike is affecting them. The website also asks contributors to explain how they get around now and how they feel about the union that effectively shut down the city. (more…)