Tag Archives: loyalty

Making Your Brand Stand Out on Social Media

All brands and businesses dream of success on social media: standing out from their competitors, and having a thrilled and thriving following. It’s not easy to get noticed and be the brand in your industry that draws the most attention. … Continue reading

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Earning Social Currency for Your Brand

What is social currency and how do you earn it? In the Social Currency Impact Study 2013 by Vivaldi Partners, social currency is defined as “the degree to which customers share a brand or information about a brand with others.” … Continue reading

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Socially Devoted to You: Five Ways to Increase Devotion to Your Brand

Are your fans socially devoted to you? As we wrap up February, I am reminded of a song from Grease, Hopelessly Devoted To You. This is the kind of loyalty brands look for. “There’s just no getting over you…” is … Continue reading

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How Social Media Monitoring Could Improve Your Sales

Seventy-five per cent of marketers intend to boost their spending on social media in 2012, and ninety-seven per cent believe that social media marketing benefits their business. With all that positive reinforcement it is hard to believe that some people … Continue reading

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Pros outweigh cons when it comes to keeping online comments

Companies who are not allowing commenting on their social media properties have good reason do to so. Many visitors to the site post inappropriate content, spam, pornography, or worse. Yet, if we look at the other side of things, there … Continue reading

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Top 3 ways to build loyalty through social media

Loyalty is a strong feeling, and in order to establish such an emotional reaction through social media, marketers must be strategic in everything they do. Doing the research before you jump into a social channel, makes everything run smoother. However, … Continue reading

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