Sara Lee has recently launched its first ever social media push for its deli meat division.  The Mama Saga Web series stars real moms who want to share their motherhood woes and engage consumers with deli products.

Each segment of the Mama Saga Web series features the narrator - an actress of the Second City comedy theatre troupe - talking to the viewer while somehow incorporating a Sara Lee deli product, either eating, preparing or sitting near it. (more…)