Marmite, the dark brown food spread known for its distinctive and powerful flavour is asking consumers to help create a new, extra-strong variant of the brand by forming an online secret society.

The Unilever-owned brand said that the product will be launched exclusively through social media channels such as Facebook, Twitter and blogs. The secret society, the Marmarati has invited around 40 consumers who have expressed an affinity for Marmite on social networks to join in helping create the new product. (more…)