This article was written by Colin Whitney, Creative Director at Mars Hill Group and BCG Communications.

The question is: Are you a part of the conversation?

Whether you like it or not, your brand is already interactive. Your brand may not be socialized, technically advanced or even accessible. But it is interactive.

How can this be? Well by definition a brand is what happens when enough people think and feel the same thing about a product, service, or organization.

Brands have always been interactive in the sense that people have always been a part of defining them. (more…)

ICUC Moderation Services pushed its Facebook Like button live this afternoon with the help of its friends over at Mars Hill Group. Share the Like by visiting our site here.

Facebook changed its ‘become a fan’ button to a ‘like’ button last month giving the platform more access to important data that brand managers and marketers will certainly want to get their hands on. The business effort makes all information social by default - as with any changes to Facebooks’ privacy policies.

To find out more about Facebook’s new like button check out this link, and let us know what you think.

ICUC Moderation Services launched its new website this morning with a sleek new design and branding concept that is direct and to the point, while still having lots of fun - just like them.

With new media emerging as the leading tool in engaging consumers and implementing brand loyalty, many companies today face the risk of placing their brand or products online. In order to be effective in this space executives, marketers, communications specialist and even legal departments are demanding strategies to ensure the online experience is safe for their consumers, employees and brands. (more…)