Nikon has kicked off a new user-generated content (UGC) film festival with the help of actor Ashton Kutcher and the popularity he has inspired among the microblogging service Twitter to launch new promotions. (more…)

If you ever laughed or cried at a MasterCard Priceless commercial, then this one probably has a good chance of tugging at those very same heart strings, as the financial company partners with UK’s Raindance for a user-generated content (UGC) film project to promote The Big Lunch. (more…)