Memelabs, a subsidiary of Invoke Media is the brains behind the Movember fundraising campaign that helps to raise money and bring awareness toward finding a cure for prostate and testicular cancer.

Based out of Vancouver, Memelabs has already created dozens of interactive campaigns online and this month marks its first step into what it hopes will be a regular public service contribution to help charitable organizations with the many marketing opportunities that user-generated content (UGC) video contesting offers. (more…)

Gap Inc. is celebrating its 40th anniversary with a new contest developed with Memelabs, a consumer and audience driven tool that organizes user contributed video submissions. The Ultimate Happy Hour Video Contest is a way for the company to celebrate and continue its commitment to doing what’s right.

While customers are a huge part of business, so are employees. They are the front line for companies in many cases, and they provide direct communication to customers. (more…)