MOFILM, one of the most prominent and well-known global user-generated video competitions for major brands announced the grand prize winner of its Make An Ad competition held at The Times BFI 53rd London Film Festival.

The competition, which was open to entrants of all skill sets, over the age of 16, from around the world was looking for 90 second promotion based on creative briefs written and designed by brand representatives from AT&T, Best Buy, Campbell’s Hewlett Packard, McDonald’s, Nokia, PepsiCo (Pepsi Max) and Unilever (OMO). (more…)

MOFILM, a leader in sourcing user-generated content (UGC) for TV, online and mobile just announced itself as the main sponsor for the Times BFI 53rd London Film Festival. Open to entrants of all skills - and over the age of 16 - from around the world, the competition will be looking for advertisements for some of the biggest brands today. (more…)

What could be the largest user-generated content (UGC) contest to date has been announced by MOFILM, a company that creates video content for mobile and web applications. The contest called MOFILM User-Generated Content Initiative brings together some of the biggest brands in the world - Philips, PepsiCo, Visa, HP, Kodak – and asks users to develops video creative for the brands.

Each brand will pick the two best pieces for their brand. These top 20 pieces will be judged by a panel including Hollywood film maker Spike Lee. The winner will be announced in the south of France at The Cannes Lions Advertising Festival in June. (more…)