This past week I had the good fortune of seeing Mitch Joel, president of Twist Image, an award winning digital marketing and communications agency speak at The Evolution of Media: Strategies to build brands and drive revenue in a digital world.

While Joel touched on many interesting discussions one of the key points that stuck out in my mind was the idea of group expression. With a background in public relations I often studied the importance of two-way communication. Joel suggests that while new media is still being shaped and therefore harder to fully understand, companies need to step away from the notion of having no control over their brands and embrace the idea of “know control.” (more…)

Along with our partners, ICUC Moderation Services is proud to present The Evolution of Media: Strategies to build brands and drive revenue in a digital world. Marketers, advertisers, publishers and agencies won’t want to miss the opportunity to learn from some of the premiere Canadian companies in the business. (more…)