CNN.com launched the newly revamped website this past Monday and has elevated the role of community content to a much more prominent position. The media organization’s citizen journalism news gathering, iReport has been made a regular section of the site.

iReport was established three years ago and has been important to CNN in terms of gathering a public perspective on breaking news and storytelling, especially as it is happening. Most notably iReport became a valuable source during the post-election unrest in Iran. (more…)

In a first-time effort to develop an interactive user-friendly live event of the famous talk show host and humanitarian Oprah Winfrey is joining forces with CNN.com and Facebook to present an Oprah’s Book Club interactive web event.

The special event, which is set to take place on Monday, November 9, 2009 at 9pm ET/6pm PT, will be streamed live and simultaneously from CNN.com’s video player on both Oprah.com and CNN.com and will make use of Facebook Connect to allow participants to interact while viewing the webcast. (more…)

In April of this year Pizza Hut announced that they would be hiring a Twintern, a college student to act as the social media journalist for the company. This week, Alexa Robinson officially started in that position and her first task was to offer up a free food promotion.

Pizza Hut, owned by Yum! Brands, will be offering a similar style coupon marketing promotion to the one that KFC offered only last month that resulted in a viral apology campaign. (more…)