Philips brand played out a publicity stunt with the help of Nico Rosberg, a driver for Formula 1’s AT&T Williams team that had Brazilian racecar fans scouring social networks for a chance to participate in a virtual race to find a lucky racing helmet. (more…)

What could be the largest user-generated content (UGC) contest to date has been announced by MOFILM, a company that creates video content for mobile and web applications. The contest called MOFILM User-Generated Content Initiative brings together some of the biggest brands in the world - Philips, PepsiCo, Visa, HP, Kodak – and asks users to develops video creative for the brands.

Each brand will pick the two best pieces for their brand. These top 20 pieces will be judged by a panel including Hollywood film maker Spike Lee. The winner will be announced in the south of France at The Cannes Lions Advertising Festival in June. (more…)