There are millions of ways to tell the exact same story and that is exactly what Ridley Scott Associates (RSA) has developed with a new film project with an overarching theme of Parallel Lines. In collaboration with Philips, the challenge is set to see how you can tell the same story, only your way.

Using the same dialogue, five prominent directors including, Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott, and Hi-Sim made short films in the genre of drama, action, animation, science fiction and thriller. As a part of this global campaign to promote the unique Philips home cinema experience, RSA is looking for the sixth film. (more…)

Philips brand played out a publicity stunt with the help of Nico Rosberg, a driver for Formula 1’s AT&T Williams team that had Brazilian racecar fans scouring social networks for a chance to participate in a virtual race to find a lucky racing helmet. (more…)

What could be the largest user-generated content (UGC) contest to date has been announced by MOFILM, a company that creates video content for mobile and web applications. The contest called MOFILM User-Generated Content Initiative brings together some of the biggest brands in the world - Philips, PepsiCo, Visa, HP, Kodak – and asks users to develops video creative for the brands.

Each brand will pick the two best pieces for their brand. These top 20 pieces will be judged by a panel including Hollywood film maker Spike Lee. The winner will be announced in the south of France at The Cannes Lions Advertising Festival in June. (more…)