German beer maker, Beck’s has been committed to producing one of the finest beers in the world since its creation in 1873. Its brand is a symbol of independent thinking and self expression, and it has refused to follow fads. Even today.

In March 2010, Beck’s will be launching a new packaging label on its bottles and cans globally. The new look has changed subtly over the years, demonstrating that it is a brand that remains true to the values it promotes.

To support the global launch Beck’s has introduced a viral video competition through the Poptent community to give fans a chance to promote their favourite beer in a hip and entertaining way. (more…)

The award-winning premiere spirit from New Zealand, 42BELOW Vodka is launching its brand into the US market with a 42 second viral video that it is leaving up to its fans to create through the Poptent community.

42BELOW Vodka was created by Geoff Ross, a former executive for Saatchi & Saatchi who was inspired after seeing an ad for an American vodka while on a long-haul flight from L.A. to Wellington, New Zealand. Distilled out of his basement, Ross sold his first bottle from the trunk of his car in 1998. (more…)

In its first ever Canadian assignment, creative community Poptent is joining forces with ice cream giant Ben & Jerry’s for a tasty user-generated content (UGC) video advertisement contest that will make customers drool.

“Although we started in the U.S., the Poptent community now attracts creators from more than 80 countries. We’re excited now to reinforce this international presence with our first assignment from our neighbours in Canada.  And what a fantastic brand to kick off with,” said Tony Romeo, senior vice president and brand liaison, XLNTads and Poptent. (more…)

In October 2009 FedEx launched the Think FedEx First campaign to increase its market share in the area of small business customers by promoting its renowned reliability, competitive rates, advanced shipping tools, expert customer support and greater opportunities to expand global reach. (more…)

With the new year upon us, some people have already started thinking about tax season. TurboTax has joined up with the creative community of Poptent to deliver a new assignment to filmmakers about the story of America’s number one tax preparation software.

TurboTax is the best selling tax preparation software on the market and offers people an easy step-by-step guide, maximizes your business tax deductions and uncovers tax-saving business write-offs.

Poptent members can create and develop a compelling 30 second video commercial that will drive consumers and bring awareness to www.FriendsLikeYou.com, a site that is not yet available but will engage customers to see which of their friends are using the software through an application called the Friendalyzer. (more…)

Atkins International, the creators of diet weight loss programs is capitalizing on the holiday season’s festivities, rich meals and indulgences in a new user-generated content (UGC) campaign that will capture the excitement and aspiration to lose weight and the joy in achieving the goal. (more…)

The Auto Club Speedway has launched a creative brief to try and acquire a new video for online and television to promote the Auto Club 500, the west coast premiere of the 2010 Nascar racing season. The event will feature the top divers of the Nascar Sprint Cup Series. (more…)

Callaway Golf is making use of the Poptent community to inspire filmmakers and videographers to develop a user-generated video that will spread virally online and tell consumers the true Top-Flite story.

Poptent is a vibrant community of filmmakers, actors, comedians, grips, animators and more who are connecting to each other and to companies that want to pay them for their talents. Community members can show off their work, build a portfolio and collaborate with other creators. (more…)

Snickers is making use of Poptent, a vibrant community  of filmmakers looking to get connected and paid for their talent. The candy bar brand has posted an assignment summary open to an online pool of creatives in order to crowd source a new video advertisement. (more…)