Pringles is making use of its Can Creator site once again in a user-generated content (UGC) campaign that will donate money to the U.S. Olympic team and has athletes kicking in their own creations in a pre-Games challenge.

The Pringles Pop Art Can Creator site allows participants to let out their creative side and design their own customized can by selecting the background themes, texture, colour, gradient and even upload your own photos. (more…)

With Facebook’s relaunch of its fan pages back in March of this year, and its even more recent launch of personalized URLs, the social networking site is becoming a more aggressive competitor in the area of brand fan pages. More functionality and a massive database of existing participants; brands are actively engaging consumers online. (more…)