PepsiCo has pulled the plug on an iPhone application that it launched earlier this month for its AMP Energy brand after a week of criticism on various social media sites from fans that say the marketing effort was sexist.

Social media is not only a powerful tool for marketers but in its truest form it is a tool for the people. Fans spoke their minds about the Amp Up Before You Score application through well-known networking sites such as Facebook and Twitter. (more…)

Taco Bell has narrowed its long list of possible new digital agencies to one. The fast-food chain will be partnering with R/GA in an attempt to connect with more of its young consumers online and through social media. (more…)

Nike Plus is a running system initiative that began three years ago as a place for runners to track their workouts and connect with others online. For all of its success in the market, Nike Plus quickly became the blueprint for the integration of marketing and product development. However the site has had its share of problems and is now making considerable changes to improve the end-user experience. (more…)