Snickers is giving its man-fuel candy bar the starring role in a user-generated content (UGC) contest and challenging fans from around the globe to come up with a fantastic story that is ready for production.

The Filmaka’s Snickers Challenge is not looking for a commercial, however it is looking for original, authentic and entertaining Snickers brand content which audiences will engage with, enjoy and pass along to their friends and family. (more…)

Snickers is making use of Poptent, a vibrant community  of filmmakers looking to get connected and paid for their talent. The candy bar brand has posted an assignment summary open to an online pool of creatives in order to crowd source a new video advertisement. (more…)

Mars, the snack food company, have sent a ‘cease and desist’ order to Snckrz!.  Snckrz! Is a website that lets users create custom logos using the Snickers candy-bar logo and typography.

The user-generated content (UGC) created on Snckrz! was considered to be copyright infringement. This came as a surprise following the company’s recent Skittles campaign, which went further than any other to try and embrace the world of UGC in its recent social media campaign. (The Skittles website became a Twitter feed that was up for only a few days earlier this month. It’s been speculated that the website was taken down due to a lack of moderation and rampant vandalism.) (more…)