Industry professionals will tell you that its hard to put numbers on social media. Managers looking for precise ROI in order to sell social media to executives continue to analyze the worth of a single brand fan, and could be one step closer.

Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands.

The value of a brand fan was split into four different categories with the highest value coming from how much fans will spend on a brand and their loyalty to the brand. Other value comes from recommendations and earned media value. The total is then offset for the cost to acquire a fan. (more…)

Hello readers,

Snoo.ws has been down for the past few days due to some bad code. It has been just as hard for me to stay quiet, as I’m sure it has been for you to go without your daily snoo.ws fix.

Be assured, we have recently resolved the issue and will begin regular posting again tomorrow morning. In the meantime you can look forward to an exciting announcement coming from ICUC Moderation Services about the company website.

Check back tomorrow for the snoo.ws.

ICUC Moderation Services is beginning a new piece that will appear monthly on the Snoo.ws blog called The Inside Scoop. Since our company offers such a unique culture and community to its employees we thought we would share a little bit more about what our staff is up to and who they are.

First up is Trina Alexander, Content and Community Specialist in our social media moderation division. Born and raised in Arizona by her grandparents, Trina is about to celebrate her eight year wedding anniversary with her loving husband Adam. Trina and Adam are raising five furry monsters including four cats and a dog and spends her time outside of work as an amateur photographer and a big gamer geek. Very politically minded and with a strong tie to the US military, as her husband is a veteran, Trina has worked with ICUC for the last nine months. (more…)

Mashable, the social media news blog covering cool new websites and social networks has launched its 3rd annual Open Web Awards: Social Media Edition where some of the most followed, famous or entertaining leaders and companies in the social media space can get recognized for their hard work and innovative thinking. (more…)

In late August I got to sit in on a virtual presentation from Advertising Age called Blogging, Buzz and Tweets: An Execs Guide to Protecting Your Company and Clients When Using Social Media. The webcast was led by Brian Heidelberger, a partner at Winston & Strawn’s Advertising and Promotional law practice. (more…)

Social media marketing group Brickfish’s latest contest is not for a client or a brand but strictly an exercise in self promotion. The contest is called 4 Elements and was created to award scholarship money to students with creative tendencies and generate a little interest in the company behind the campaigns.

The 4 Elements contest asks people to upload creative interpretations of the four elements: earth, air, water
and fire. Brickfish is accepting a wider range of entries than it has in the past for client’s campaigns. This contest is welcoming photography, drawings, illustrations, paintings, digital art and even sculptures – all submitted using a photograph of the art of course. (more…)

The Snoo.ws Directory is now open. It is new. It is raw. It is the Snoo.ws Directory.

We recently added this page to showcase the many different brands, companies and other players that are in the mix when it comes to UGC and the marketing & technology industry. (more…)

Hi There…

It has taken me a long time to get this project off of the ground so today I sit with a big smile and say “Introducing Snoo.ws”.

Snoo.ws aims to be the online resource for tracking User Generated Content (UGC) and the many different marketing / advertising campaigns, websites and contests embracing UGC. Snoo.ws will feature the companies and brands behind the campaigns and the agencies and technology providers delivering the campaigns.

(more…)