Corporations are banning their employees from using social media as a platform for internal communications during the work hours because they think staff are becoming less productive, lazy and let’s face it - they just don’t trust everyone to keep it professional online. As someone who works virtually and has never seen the greater portion of her co-workers - I think those people are dead wrong.

What executives may not see are the important benefits that larger corporations can experience through a simple tweet, once or twice a day. Which truthfully, takes no time at all. (more…)

With the launch of yet another social networking platform last week many professionals who spend the better part of their work week online may be feeling stretched a little thin due to the volume of content, updates and messages they receive each day.

The increasing need to have a well-rounded and far-reaching personal brand has motivated many people to sign up for as many social networking accounts as they can find. The benefits to joining the conversation, networking and sharing information is undeniable, however the consequences of not maintaining those profiles can really hurt your brand. (more…)

Online fundraising campaigns have the reputation for being successful in the social media world without any of that success actually translating to physical donations. That’s not the case with the current Haiti relief efforts. Read below for a few of the initiatives taking place that harness user-generated sites to raise real money for Haiti. (more…)