Sony Ericsson has launched a fun new marketing campaign aimed at promoting the release of its new digital phone Satio. The company is hoping to spark a conversation among its consumers with the Hopper Invasion. (more…)

As we wrote recently, Sony Ericsson is running a UGC contest asking people to compose, perform and submit songs about their lives.

Here’s a sampling (with surprisingly good videography) from RockstarSissy called Late Bloomer.

Sony Ericsson, a major mobile phone brand, has launched a new contest that gives Canadian users a chance to win $10,000 when they submit YouTube videos depicting their lives’ soundtracks in two minutes or less using their own lyrics and original music.

The contest, entitled “Life’s Soundtrack”, is being used to promote Sony Ericsson’s new W350, W580 and W380 Walkman Phones. (more…)