Have you ever wondered what you would say if the whole world were listening? Well, MySpace and Titan have launched a joint promotion called Step Up to the Mic which combines digital out-of-home and social media in an experiment to attract advertisers.

The promotion has no intention of creating revenue and according to Brandweek.com no money will be changing hands between the two companies. The concept is looking to the future in hopes that advertisers may wish to sponsor similar dialogues or create their own promotion around a specific event, such as Halloween or Christmas. (more…)