TRESemme is the latest company to enlist Brickfish to help make its user-generated content (UGC) campaign a success. The company has aimed its Strut Your Style contest at young, tech-savvy girls who want affordable, high quality professional hair care products, by asking them to submit photos of themselves with “catwalk ready” hair.

This campaign fits very nicely in to the larger campaign called Style Seeker, which incorporates other advertising mediums such as product placements - The Fashion Show airing in Canada on Bravo - and a variety of social networks. The profile pages and the TRESemme website give visitors up to the minute fashion news, celebrity gossip and tips from top stylists around the world. (more…)