The Coca-Cola Company North America is diving into a new social media campaign to support Earth month. The soft drink manufacturer has joined forces and fins with Facebook fans to support the nation’s oldest and largest marine conservation organization, Ocean Conservancy.

Ocean Conservancy is is the world’s foremost advocate for oceans; informing, educating, inspiring and empowering people to speak and act for the oceans. Each year, hundreds of thousands of volunteers remove trash and debris from oceans, rivers and lakes. The Ocean Conservancy analyzes this information to develop a snapshot of the growing problem in our oceans. (more…)

Expedition 206 is a massive global program from The Coca-Cola Company that will see three Happiness Ambassadors travel a total 206 countries, where Coca-Cola is sold, and 150,000 miles over the course of one year. Their mission will be to find out what makes people happy. (more…)

The Coca Cola Company has launched a worldwide social media experiment this month developing a database of faces to allow fans to find their double. The Facebook application called the Facial Profiler is a fun tie in to Coke Zero’s original taste with none of the calories. (more…)

The Coca-Cola Company unveiled elements of a global integrated marketing campaign called What’s Your Celebration? late last week, inspired by the dance celebrations familiar to Africa, the host continent for the 2010 FIFA World Cup.

The complete campaign is in part to support its sponsorship of the sporting event as well as an extension of the current Coca-Cola brand platform, Open Happiness. The campaign invites fans to express their passion for football through a personal dance celebration. (more…)