This past week I had the good fortune of seeing Mitch Joel, president of Twist Image, an award winning digital marketing and communications agency speak at The Evolution of Media: Strategies to build brands and drive revenue in a digital world.

While Joel touched on many interesting discussions one of the key points that stuck out in my mind was the idea of group expression. With a background in public relations I often studied the importance of two-way communication. Joel suggests that while new media is still being shaped and therefore harder to fully understand, companies need to step away from the notion of having no control over their brands and embrace the idea of “know control.” (more…)

The Evolution of Media: Strategies to build brands and drive revenue in a digital world is set to kick off this Wednesday, October 28 in New York, New York. A must see for marketers, advertisers, publishers and agencies.

Interactive leaders will be gathering at the Digital Sandbox Network Event Center to meet with some of Canada’s leading new media industry professionals to learn about compelling interactive experiences and best practices. (more…)