Virgin America has partnered with Klout, an analytic service that tracks users’ influence on Twitter in order to extend free flights to its top influencers in the Toronto, Canada region.

Klout’s mission is to be the standard for influence and believes that every individual who creates content has influence. The service accurately measures that influence and provides context around who a person influences and the specific topics they are most influential on. (more…)

This article has been re-posted from www.dustin2to.com.

There are many places an agency can bring in partner solutions to increase margins yet outsourced UGC moderation is still a relatively new and unknown option. Agencies, like every other company, are constantly looking to be more profitable, or simply stay profitable, and a content moderation partner can open the door to new revenue (or increased productivity, and this should mean more revenue). (more…)

This article has been re-posted from www.dustin2to.com.

A conversation I had today got me thinking about what online community managers need to keep in mind when developing community guidelines. There’s the obvious stuff - what is allowed and what isn’t - but there are some other aspects of the community guidelines document outside of the actual rules that must be considered. (more…)

We have all come to expect that every few weeks Facebook changes its privacy settings or adds a new feature that requires you to read a new portion to its ever-growing terms of service document. What you might not have known is that Facebook’s default is social.

While this concept may have stopped some dead in their tracks at yesterday afternoon’s mesh conference panel on Privacy in the Age of Facebook - I felt like the smartest person in the room. It’s a social networking site for goodness sakes.

The debate flared, and I even heard a completely uncalled for Manitoba joke (the butt of all Canada jokes, how original), regarding the complexity surrounding an ever-changing platform with a CEO who believes 100 per cent in sharing. (more…)

There is much more to be concerned about online these days than cyber-bullying and identity theft according to Mesh Conference speaker Joseph Menn.

Author of Fatal System Error: The Hunt for the New Crime Lords Who are Bringing Down the Internet, gave a rousing talk this morning regarding private security researchers who are at the front of today’s cyber-war.

Details of two hackers who risked their lives to fight the seemingly endless list of bot nets, which are sucking information and causing economic concern around the world. Menn highlighted four major concerns and what precautions users can take to protect themselves.

For more information, I hear the book is on sale on Amazon.com - and readers can expect a more detailed post from Snoo.ws, coming soon.

Mesh Conference 2010 is taking place this week at the MaRS Centre in Toronto, Ontario and ICUC Moderation Services will be there to take in the world-class discussion on how the web is affecting media, marketing, business and society as a whole.

Mesh is an annual conference that runs because its five founders; Mark Evans, principal ME Consulting, Mathew Ingram, senior writer GigaOm.com, Mike McDerment, CEO FreshBooks Online Invoicing, Rob Hyndman, business lawyer Hyndman I Law, and Stuart MacDonald, founder TripHarbour.ca believe that Toronto deserved an place where people could share their enthusiasm for the digital world. (more…)

This article has been re-posted from www.dustin2to.com.

I’m back on the road so it seems like the perfect time to reflect on the past two weeks of solid Toronto time. I made some friends, met a lot of interesting people and had some very unique to Toronto experiences. (more…)

This article has been re-posted from www.dustin2to.com.

This was the first weekend in over three months I did not have the question “where am I going to live when I get to Toronto” hanging over my head - and I tried to make the most of it. (more…)

The People vs. George Lucas is a new documentary that debuted at SXSW that examined the love/hate relationship between Lucas and his many Star Wars followers. The film’s creation relied upon originally shot material as much as it did on user-generated footage.

The film is a no-holds-barred, uncensored yet balanced cultural examination of the obsession for a man and a universe that many say defined an entire generation. The participatory documentary is filled with interviews, stop-motion and 3D animation, Super 8 action figure films, puppet rants and many other surprises. (more…)

This article has been re-posted from www.dustin2to.com.

A few quick shots of the good times of the drive. All in all looking back it was fun. Stressful at times but absolutely worth it. (more…)