Volvo, the Swedish car maker launched a social media contest today that plays off its product placement deal with Summit Entertainment, in which Twilight star Edward Cullen drives the new crossover vehicle.

“Volvo is central to Edward’s character in the Twilight saga,” said Doug Speck, president and CEO of Volvo Cars of North America, in a statement. (more…)

Recession may mean a little less spending on entertainment for most of us, but apparently the pockets of tween girls are as deep as the big blue sea with recently released movie Twilight receiving the rank of “forth best November opening of all time” with $70.5 million in box office sales on its opening weekend.

The film benefited from an extensive marketing campaign that made use of social networking sites such as MySpace.

The campaign began in April when over four million people viewed the movie’s trailer on the Twilight MySpace Page which also featured an online forum, character playlist, a quiz to find out which character you are most like, as well as clips from the film, music videos from the soundtrack, and special MySpace profile skins. (more…)