In its fourth year, Pepsi, Lays and Gatorade have joined forces to once again sponsor the user-generated content (UGC) contest Team up and Bring Home The Cup for amateur Canadian hockey teams to have a taste of the big leagues.

The contest is only open to Canadian residents and asks participants to submit their own story in one of three ways including either, an electronic video of no more than two minutes in length, an electronic photo and an essay of 250 words, or simply an essay of 250 words. (more…)

Suzuki International Europe is well known for its small cars making a big difference in the lives of their owners. The new Alto is supposedly doing just that and is running a user-generated content (UGC) contest on YouTube to find out what small things you think make a difference.

The new Suzuki Alto combines five-door practicality with small car design making manoeuvring the streets with low carbon emissions not only an enjoyable choice but an economical one as well. (more…)

WSB-TV and wsbtv.com based out of Atlanta, Georgia are offering viewers new incentives to join its iWitness2 Team and share user-generated content (UGC) of breaking news and weather to be aired on Channel 2 Action News newscasts. (more…)

User-generated content (UGC), engagement and interaction allow brands and consumers to connect and build relationships that develop and create loyalty that is extremely valuable. However, it doesn’t always help with your search rank - So how can we combine these two? (more…)

Why should companies that manage their own UGC care about truckers and slow welding shops? I would say most of the time they shouldn’t, but for the next 500 words or so it’s okay to care. (more…)

Wendy’s, the fast food chain widely known for its family values and square shaped burgers is hosting a user-generated content (UGC) video contest for consumers to share their favourite Wendy’s moments and keep themselves in free burgers for a full year. (more…)

JC Whitney, the largest direct marketer of automotive parts has seen a 16 per cent lift in sales in the last six months, due to Bazaarvoice, a leading provider of online business optimization software.

Bazaarvoice offers outsourced technology, services and analytics to help companies improve their online shopping experience with social commerce applications that drive sales. Bazaarvoice applications such as, Ratings & Reviews, Ask & Answer, and Stories deliver success through the strategic impact of user-generated content, through customization, community management, advanced analytics, and search engine optimization across the Web. (more…)