Brickfish, the social media marketing company that helps brands, agencies and publishers execute and measure award-winning programs throughout the social web is hosting its own user-generated content (UGC) contest that will have all of its members looking back on a long summer of fun.

Whether you spent the past few months laying in the sun getting a tan, biking across the country, or overseas, this campaign will allow you to share your memories through photos, videos or a blog to win a cash scholarship. (more…)

Early this week saw famous coffee and donut shop Dunkin’ Donuts hit hard in the social media space as spammers took the brands Facebook page for an X-rated, wild ride flooding it with adult links and images, which just kept popping up.

The incident raises the obvious “who’s in charge?” questions, however perhaps more importantly: Do brands still think they can do this alone? Speed, competence and continuity are all important skills when it comes to staying on top of the content posted to your brand’s social spaces - and if you can’t offer all three on your own, you clearly need help. (more…)

Did you ever have a moment where you knew something important needed to be done to make a big change to our planet? Well GreenHeroes.tv is an internet channel that tells remarkable stories of people who experienced just that and realized that they were going to be the ones to do it.

The cross platform project includes TV shows, a website, user-generated content (UGC) and a blog and has recently launched 10 video episodes that feature various Green Heroes that are making a difference in their communities to raise awareness for various green causes. (more…)

Department store giant Sears is celebrating its first anniversary of Shop Your Way Rewards, through a new user-generated content (UGC) contest that has customers telling us what they would do if they had one billion Sears points to spend.

Participants are asked to create a video explaining what they would do with the one billion points in a funny and creative way. Whether they would be generous, creative or selfish, it all needs to be recorded.

Video submissions can be no longer than 45 seconds and can be entered in one of two different ways. First entrants can visit the contest website at www.billionpoints.com and follow the directions, or they can visit a Sears or Kmart retail location during the select days and have an associate film their answer. (more…)

With the economy what it was this year small business owners had a tough ride through the winter and probably feel like they could use a little break right about now. To help out, Qwest is running a new user-generated content (UGC) as a part of an educational campaign to support those business owners regarding technology decisions.

Qwest is the leading telecommunications provider for small businesses in the Midwest and West. They offer an array of voice and data solutions uniquely designed to help small businesses at the different stages of growth.

The contest, Anthem, is asking participants to create a video designed to be a tribute to the people who risk everything to follow their dreams of being their own boss. (more…)

Quiznos sub shop has introduced a new user-generated content (UGC) contest that ties together the value the sandwich company presents to its consumers through low prices and quality food.

Quiznos has been serving sandwich favourites such as the famous “Classic Italian’ for over 30 years and is widely known as the place to go for subs, soups and salad. The company has a reputation for innovative and delicious recipes combined with quirky advertising.

This year the company has done even more to offer its one-of-a-kind taste at an affordable price, allowing consumers to watch what they spend and get what they crave. (more…)

For generations, families have built memories surrounding meals. Cooking and eating bring people together and Le Creuset, the French cookware manufacturer best known for its colourful enamel cast iron, plays a large role in creating these moments.

In celebration of its 85th year, Le Creuset is hosting a user-generated content (UGC) contest called True Memories through the Brickfish platform to invite people everywhere to share their memories of this famous cookware and the memories it has created for them.

Participants can enter the contest by submitting a photo with a description or a blog that features a story about a personal experience of having made something truly enduring with Le Creuset. (more…)

Kraft’s Crystal Light is looking for a new commercial for its Pure Fitness product that is unlike the standard, big brand commercial, but something unique and unexpected that will make consumers want to pass it along to show their friends.

Procter & Gamble’s word-of-mouth marketing group, Tremor is sponsoring the user-generated content (UGC) contest for its new product Pure Fitness. Unlike many video contests, the brand is not placing a lot of restrictions or requirements on its participants. The company is not interested in a replica of what they have already used - so fans are being encouraged to use this contest as an interesting communication opportunity. (more…)

When marketers turn to user-generated content campaigns or promotions they are usually hoping to gain a little creative and a whole lot of buzz around their brand. Concerning ourselves solely on the brand will get the job done, but does it focus on the right thing?

It’s the loyal consumer who will make the most noise about your brand - so it’s important to ensure that your online contest or promotion shows consumers that you not only care about them, but you’ve taken the time to tailor something special for them.

Online promotions come in many shapes and sizes, however here are a few tips to make sure your fans know who’s number one. (more…)

RadioShack is partnering with I Ride for LIVESTRONG, a 12-day race to honour those who have fought cancer and raise money for the Lance Armstrong Foundation.

The Lance Armstrong Foundation helps connect people and communities to drive social change, and calls on state, national and world leaders to help fight the disease. The foundation is constantly seeking innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. (more…)