The online advertising rich media provider PointRoll has just released the latest marketing tool for social media. Marketers will now be able to place Twitter directly into their advertisements giving brand representatives an instant and accessible word-of-mouth portal actually incorporated into the ad unit. (more…)

YouTube’s decision to make changes to its website to increase profits have given similar companies such as Metacafe inspiration to do the same. Despite the outcry from users about the reformatting of the YouTube website, Google went ahead and added professional content in an attempt to finally turn a profit from the massive video sharing website. (more…)