In an effort to promote Wendy’s new Applewood Smoked Bacon sandwich, the fast food chain is incorporating a social media campaign centered on a Twitter contest into its site Wendy’s Real Time.

Wendy’s Real Time collects updates to Twitter, Facebook and Flickr related to things like hunger, burgers and now the online love affair with bacon. “We’re trying to give people something to talk about and have fun,” said Myles Kleeger, managing director at The Kaplan Thaler Group, the Wendy’s agency behind the campaign. “The beauty of this strategy is it’s creating more content for us for this hub.” (more…)

Wendy’s, the fast food chain widely known for its family values and square shaped burgers is hosting a user-generated content (UGC) video contest for consumers to share their favourite Wendy’s moments and keep themselves in free burgers for a full year. (more…)