Bing hoping contest will help new brand image
Thursday, July 2nd, 2009
The newly launched Bing search engine wasted no time in entering into the user-generated content (UGC) contest foray for user attention and retention. Bing is the latest incarnation of Microsoft that in the past has produced the search engines MSN and Windows Live. One purely aesthetic yet defining aspect of the Bing user interface is the constantly changing background image; it will be this image that is at the heart of the contest. (more…)

