Kraft’s Crystal Light is looking for a new commercial for its Pure Fitness product that is unlike the standard, big brand commercial, but something unique and unexpected that will make consumers want to pass it along to show their friends.

Procter & Gamble’s word-of-mouth marketing group, Tremor is sponsoring the user-generated content (UGC) contest for its new product Pure Fitness. Unlike many video contests, the brand is not placing a lot of restrictions or requirements on its participants. The company is not interested in a replica of what they have already used - so fans are being encouraged to use this contest as an interesting communication opportunity. (more…)

Pantene Pro-V has recently introduced a new line of improved hair products that its comparing to finding Mr. Right for you hair. Pantene’s new customized solutions have inspired the company to ask customers to develop their own customized insights into selling the New Pantene.

Pantene is targeting women who are interested in getting beautifully styled hair that doesn’t look overdone. These women use shampoos, conditioners and styling products to get the style they want and believe their hair is an extension of their personal style. (more…)

The online advertising rich media provider PointRoll has just released the latest marketing tool for social media. Marketers will now be able to place Twitter directly into their advertisements giving brand representatives an instant and accessible word-of-mouth portal actually incorporated into the ad unit. (more…)